While a church sign that allows you to put in new information every week might be a good way to get people to find or recognize your church, the problem with a lot of church signs is that they produce the opposite result.  It might seem like a good idea at the time of purchase.  You think about some of the clever and witty things you have to say and you get caught up in the thoughts of how this new sign is going to help bring new people into the church.  The reality is, there are only about six or seven really clever and witty things to put on the sign.  Then what?  The sign becomes another burden.  What will we say this week?  Now, you not only have a sermon to write, you need to think of something clever for the sign.  You search for ideas on the Internet and quickly find out that you have already used all of the good slogans and sayings.  Before long the signs begin to say things that are ridiculous and even often offensive.  There are some weeks when I drive by a church sign that makes me feel like I need to apologize on behalf of believers everywhere.

Here is my official church growth consulting advice.  Before you buy a sign, sit down and try and come up with 52 weeks of material for the sign.  If you can do that, then a sign might work out for you.  If you can’t, hire a sign painter to create an attractive sign that lists you service times and phone number.  Take the money you save and invest in some servant evangelism outreaches.  It will be a better use of your money.  Don’t do this:

Does anyone think that a sign like the one above is going to draw people in to the church?  How about this one:

Ultimately, the best church sign is the people of the church living life in such a way that the Kingdom of God is displayed through them.